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Case Study: Incentive Travel

Destination: Barcelona

Industry: FMCG

Attendees: 32


With over 1500 staff taking part in the incentive, our client was looking for an incentive to push their teams and increase revenue with a dream experience for sports fans.

WMG has a solid background in VIP sports hospitality. Our proposal involved a two-day incentive travel award programme set in Barcelona and including a match at the Camp Nou, the home of FC Barcelona, dining at the best restaurants and accommodation at a five-star hotel. 


The winning 32 staff members came from 11 different countries. They were all flown into Barcelona Airport where they were transported to the luxury W Hotel, set perfectly in the heart of the city on the beach front.

After a short rest, the team headed to the conference room for a presentation from the brand director. This was a very important start that enabled everyone get to know each other and to hear about the vision of the company for the coming years. This was followed by a banquet style dinner in the hotel followed by a drinks reception at the Eclipse Bar on the 26th floor, which offers views of the whole city and beach and amazing cocktail waiters.

The following day was free for participants to wander at their leisure through the gothic region of this beautiful city. Lunch was held in one of the best tapas restaurants in the city and specialises in traditional cuisine from the Basque region.

From there, the group were driven back the hotel in VIP coach to watch one of the biggest games in European football: the El Clasico between Barcelona and Real Madrid. The group enjoyed on-site VIP hospitality at the Camp Nou with a private suite overlooking the pitch, giving participants incredible memories of this very special football club. 

Everything went perfectly, from the proposal to the management of the event. The entire experience and the hospitality at the football were everything and more than we expected. The little details were what impressed us most: our brand and products were displayed at the hotel, the game and even on the coach. This incentive worked remarkably well within our organisation and has been a talking point for weeks.

Brand Director – FMCG Thailand


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